For my research into new soap trailers, I looked at the very first Eastenders trailer, first broadcast in 1985. The trailer was only 13 seconds long, but the short time left a big impact. There is a moving lorry, with the Eastenders logo printed on the side, that drives along the road of London, signified by the big red bus and the fact that the East End is in London. The fact that the focus is on moving lorry represents that the soap is going to be new. As it didn't give a lot away, it meant that the audience were likely to go out of their way to find out about it, making it a very interesting way of advertising.
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