Our original plan was to have our soap trailer on BBC One, but after taking into consideration the type of programme it would be and how common the use of the BBC One logo was in everyone else's soap trailer, we decided to broadcast it on E4. We chose E4 as it spoke to a younger audience, mostly because of the comedy programmes played on their channel. Similar to Hollyoaks, we had a target audience of 16 - 24 year olds, especially as most of the characters we used were between those ages, but our soap also speaks to other audiences because of the older and younger characters; such as grandparents and children.
As we decided on E4, we had to go about creating the typical E4 logo. After finding an E4 banner on a website, we put it into photoshop and edited it, using the clone tool, to remove the text and then put our own white text over it. The top banner says 'Conway' as it was the most important piece of information, while the bottom banner has further detail like the time and date.
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